It's NOT About You
A lot of physicians forget that it's really never about them, it's always about the customer. It's fine to showcase your awards and credentials, but do it discreetly.
What do you want your newsletters to accomplish?
- Newsletters are meant to engage people.
- Teach them something they don't know.
- Show them something that wows.
- Get them to the smile; better yet, get them to laugh. Laughter creates an immediate bond.