About Us
Dermatologist News is a cosmetic procedure dedicated marketing agency. By focusing on
these very specific procedures, a single discipline approach results
in undiluted efforts and more refined results.
For Plastic Surgeons, General
Practitioners
and other Physicians who are entering the cosmetic dermatology arena,
Dermatologist News offers an excellent way to market your expanded
services.
Born from the "trenches", the agency started out as a newsletter-only
adjunct for a progressive California dermatologist looking for ways to increase the bottom line.
Now Dermatologist News not only creates the pivotal E-News that
patients
love, but also website design and content, news articles, print ad design and content,
turn-key hard-copy newsletters and
reception room treatment indexes.
D ermatologist News
is owned and managed by Jennifer Park.
"I refer to myself as the
Dermatologist's and Plastic Surgeon's "target patient". I'm
starting to see that I am not immune to aging and I'm going to do what I
can to look as good as I can. But I also want to know that what I buy
into works and I want to know how it works.
As a baby boomer, I understand the desire to look better, younger and more vital.
As a consumer, I'm
acutely aware of the hype, confusion and distrust surrounding cosmetic
procedures.
As a marketing consultant,
I understand that time is money and the more effectively you can
manage your time, the more profit you can enjoy.
My background
encompasses news journalism, media advertising, public relations,
medical clinical experience and product positioning and sales. One of my
strong beliefs is that if you don't know what the 'lures' are for your
target customer, you're losing out.
Dermatologist News Consultant Board
Marilyn Graves, who has long term experience in sales and public
relations in Southern California. Marilyn functions as a "hype"
detective and helps us all stay grounded. Making sure your
communications with your patients stay credible is vital to your
long-term success and reputation.
Dr. Govind Sharma, M.D. is our
consultant physician who assists us by explaining the sometimes involved
nuances of various treatments involving lasers and medical terminology.
Jacqueline Stroupe, R.N. is our
consultant nurse who assists with just about anything we ask
The Informal Board - We keep in close
contact with the major vendors as a continuing source of expertise and
training. And of course, you, the doctors and nurses who "know", are a
primary resource in our ability to deliver honest and informative
content to your patients and website visitors.
Technical Staff
Brandon Park, IT Manager, handles the
glitches, photo editing, and those "argh" moments when things want to
stop working correctly.
Karen Harwood, Design and Usability,
finds all the ways that help keep your site visitors on the page with
interactive design elements.
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