This screen below is the result of websites and ads resulting form a search using the phrase "laser hair removal" from our office in Mission Viejo, California..
NONE of the Google ads  (the Sponsored links) on the right side of the page were targeted to geographical location. The closest dermatology office that uses adwords offering this service is 50 miles away from the search location and another one is in New Jersey! They'll get clicks, but will they get clients?

Why is this an issue? Aren't you supposed to want  people to see your website?

Well, if you have a big business of selling products and want to compete in that arena, fine, but if you are wanting real clients who will walk into your office and pay for your services, it is money wasted  to have ads that don't use geographic targeting. (Similar to placing print ads..would you pay for ads in a magazine in Dallas when your offices are in San Francisco?)

A properly placed Google Adword would ONLY show up to those searchers located in an area of no more than 10 to 20 miles from your office.

How does the search engine know where the searcher is located?

Each ISP (internet service provider, like your cable company or AOL or MSN ) has assigned a number code to every internet address - YOUR internet account. That internet address also has a physical location (either your office or home) and that is a "track-able" factor. Google "knows" exactly where that computer is located and when the searcher keys in the terms you have chosen for your ad, Google places your ad on that resulting search page, but ONLY to those in the geographic area you have selected!

Smart? You bet. It's like having someone call information and ask for a dermatologist who provides laser hair removal and has an office 5 miles away from your home or office. The information operator then selects YOUR practice to tell them about, not some office that is in another state. Result? Your ad is directly targeted to the people who can logically become your client. a great many advertisers on the web don't know this and end up paying for showing their ads and websites to people who will never buy from them or become a client. There is no need to waste money by casting it into the internet universe in "hopes" of connecting with a viable client.

Ads below are the ones returned from a "laser hair removal" search from our office in Mission Viejo, California. The relevant ones referring to dermatology offices are highlighted in yellow. One was in Beverly Hills, 50 miles away. The other two were on the East Coast! Targeted? Hardly. What else did this tell us? NO Dermatologist in Mission Viejo or within a reasonable radius was using the Adwords. If he/she had, their ad and would have been one of the first ads we would have seen, representing a  HUGE loss of exposure and potential. (We harp on this because it is such a dynamite system!) Not only that, but the search also shows us that there were 436,000 site listings for laser hair removal. What better way to put yourself at the top!!

Serving the Industry
Our product/service is purchased by corporations, universities, and organizations around the world. Below is a list of just a few of our clients that we have provided our services for over the years.

• ABB Fan Group
• Michelin
• Atlas Copco
• General Electric
• Watlow Electrical Manufacturing
• St Regis Paper
• Avery Dennison
• Pitney Bowes
• The Chamberlain Group
• DuraTech Industries
• Inductotherm Corporation
• Triple S Plastics