Typical Service Setup

Simplicity is the goal. We know your time is your most valuable asset, so we've done our best to make the process as simple as possible.

What do you need in order to offer newsletters to your clients?

1. A website*
2. List of email addresses of your clients

Steps in the Setup of your Custom Newsletter

Step 1. Template Creation

We will create a custom template (the layout), designed similarly to your website. *Although a website is not absolutely required, it is, in reality, your "office on the internet". If you need a website or need to have yours updated to better reflect the professionalism of your practice, let us know and we'll get you the help you need.

Step 2. Integrate your email address list

Once you approve your custom template and have decided we will make a good team, we will ask for your client email address list to create an account for you. This account is through a secure service and the email addresses are never sold or loaned or used for any purpose other than sending YOUR email newsletter to your clients and prospective clients. We provide clear instructions on how to send this information to us.

Step 3. Create Newsletter Sign Up for Website and Office

We will create a "newsletter sign up" to be placed on your website. This will allow you to automatically offer a subscription to your newsletter to anyone who visits your site. This is designed to assist you in acquiring  new readers who ideally will become your clients. This code will be sent to the webmaster who handles your website maintenance.
Sample website sign up box

We will also create a "Sign Up for Our Newsletter" document file that you can print as you need.
Sample printable page for office use

Step 4. Newsletter Topic Selection

You choose up to four topics/treatments/procedures that you wish to include in your newsletter. We will create specific lead-in content with direct links to your website and the associated information pages on your site. If you don't see the topic you want in our list, just ask. We'll make sure you get what you want.
Topic List

Step 4. Newsletter Draft, Review and Approval

You will receive a draft newsletter for your review and editing if desired. Once this is done and the newsletter is reviewed and approved, a date will be chosen for the "broadcast" of your newsletter to your email list.

Step 5. Newsletter Broadcast , Monitoring and Report

Your newsletter is sent to your email list and monitored for delivery. After two weeks you will receive a full report on the number of emails sent, the number of emails which may no longer be in use (along with these addresses if you request them), the number of emails which were read and the percentage of "click thru" (the number of readers who clicked the links to your site.)

Step 6. Topic Selection for Future Newsletter(s)

You select topics for the next newsletter. This can be done as far in advance as you wish, but we do ask for at least a two to three week lead to properly format and create content for your newsletter.

Length of contract

You are never "bound" to any number of newsletters on any particular frequency, although once a month is the maximum interval we suggest. Your readers will come to expect your newsletter and one that arrives on a regular basis is statistically shown more likely to be opened and acted upon.

Our promise to you: If at any time you feel our services are not enhancing your image or improving your relationship with your clients, you are under no obligation to continue. The only contract we require is for the first newsletter and the initial setup and this only after you have approved your custom template.

Our Newsletter Service Fees