Dermatologist News offers a
complete email newsletter marketing service. We provide a
turnkey solution that incorporates the entire process into a
single comprehensive service. That means we do the research,
provide the content and copywriting, the email list management,
and the associated graphics or photo acquisition needed to
make your emails look the way they should....We provide
everything.
Your only part of the job is to
-
send us your email address list (and we will
help you increase this list),
-
choose your topic list
-
approve the final newsletter.
That's it. Everything else is taken care of for you.
Then just enjoy the increased business and the
appreciation your clients will offer because you took the
time to help them understand the treatments they "wanted" to
try, but just didn't know enough about to ask for.
How this
system adds to your practice.
You can send graphically enhanced, informative,
interactive email newsletters to your clients whenever
you wish. No printing, no postage, no addressing, no time wasted
by your staff in preparing mailings, and once you've selected
your monthly topics, none of YOUR time required outside of
approving the final content! You can educate your clients
about all the services and treatments your office provides,
send alerts on seminars, new treatments, and special
promotions or survey your clients and find out what they
want to know more about. Staying in touch becomes easy and
timely while it helps build your relationships and your
business..
How we're different
First of all, we create newsletters ONLY for
Dermatologists. This specialization allows us to stay on top
of the field with current procedures and information, FDA
approvals and pertinent medical research through Dermatology
journals and related internet resources.
Just as your clients come to you for your expertise in the
medical practice of Dermatology, we feel that you deserve, as
well as require, a service which focuses on YOUR
specialty. You need someone who "knows what he's talking
about" to maintain the proper image when writing about your
Dermatology practice.
Secondly, we make it our business to know
what's going on in the business of email marketing. We won't "spam",
make deceptive claims in your newsletters, or make wild claims
about what we can do for you. You are a professional and we make
sure your newsletters are too. We'll work as a team with you to
honestly and steadily build your business and improve your
client relationships. Your reputation and professional image
are vital components of your business and we take that
responsibility very seriously.
The bottom line?
Our job is to help you increase your business and maximize
client activity. By being knowledgeable about your
field and well-versed in our own, we feel we are best positioned
to help you accomplish that goal.
Our job is, above all else, to help you make more money.
"5 Reasons to add Email Newsletter Marketing Campaign to your
current marketing efforts"
1. Maintain Visibility
and Increase Exposure
A newsletter keeps YOU prominently in mind.
When your clients see a tv show or read a magazine article
about the latest wrinkle filler or laser treatment or simply
begin considering the need or desire for skin
improvements, will they think of you or the last advertisement
they saw?
That last newsletter you sent results in a
natural choice to come to your office for the
procedure, because you already told them about it! Plus,
special forwarding capabilities allow your newsletter to be
sent to friends and colleagues of your clients and other
readers of your newsletter, thus increasing your exposure to
potential clients.
2. Provide Education and
Improve Client Retention
A newsletter shows you care and are interested because
you are taking the time to educate your clients, not just
"sell" them. A well-informed client is more realistic
in expectations and is also one of your best marketing
tools.
Client retention is more assured when there is ongoing
communication and a recognized valuation of their importance
to you.
3. Offer Incentives to Increase
Client Activity
A newsletter is the perfect venue to alert your clients
to special treatment promotions they might otherwise be
unaware of. Gift-with-treatment and coupon incentives increase
office visits and procedure requests. And a timely email with
seminar schedules assures a higher attendance. (Not to mention
the opportunity to pre-educate your readers before they
come to the seminar - a huge plus when they arrive at your
seminar already knowing the basics!)
4. Provide
Anticipated Advisory Alerts
A newsletter keeps your clients up to date. Anticipated
FDA approvals, such as the recent Restylane and Hylaform
products, are constantly in the news. A timely email from you
allows your clients to know immediately what your office is
making available to them and when.
5. Create Ongoing Familiarity
A newsletter creates a sense of continued familiarity -
something that has become increasingly desirable in this
society of rapidly changing loyalties. Most of us want to deal
with someone we feel we know well. An email newsletter is like
a phone call or a letter from a friend. It is also
an excellent way to familiarize your clients with you staff.
We all like to know who is on the other end of the phone line
and on the other side of the desk.
Everything you need to reach your current clients and
targeted potential clients with a well-designed, attractive and
informative newsletter is included in our service.
Dermatologist News does it all.
View
Sample Newsletters
Custom Dermatology
Newsletter Service Comprehensive Package
